Our Logo

 The Story of our Logo...

This is an image of our Cashmere mascot, Cleo   Graham, originally a street cat from Shanghai, China is now a spoilt moggy living in a Tree House on the Central Coast in Australia.

The logo for our Cashmere  Brand was found during a trip to Ningbo with some friends who wanted to visit a Museum built from recycled bricks saved from older demolished buildings. It was an old Chinese Custom to stamp bricks with various symbols, in-particular was one design that I found charming, which turned out to be the ancient character “FU”.

Fu means happiness & Cleo is a great source of happiness. Adopting her while living in Shanghai, overnight my life changed. Now my mornings start with a 5am wake up head butt from Cleo, a gentle reminder to let me know it is now time to get up and make her breakfast! From a wary street cat, to a relaxed, cheeky cat, who likes a tummy scratch - life is good!

And thus our logo was created. So with each garment, I hope to share a little happiness..............